Will Read, the founder and CEO of CannaPlanners drives home the idea that even though you may THINK you know who your audience is, you may need to dig a little deeper and "KNOW WHO YOU'RE TALKING TO" to truly understand what branding should be used to reach your ideal customer.
Will also shares his expertise on how to normalize the cannabis industry through beautiful design and professional web services, which you can listen to now at RemoteStartPodcast.com!
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