Caleb Avery

CEO / Founder

As someone who has worked in the payments industry for more than a decade, Caleb is often asked to help software companies who are looking to monetize their payments. Unable to find a solution that didn’t require his clients to compromise on either technology, user experience, or economics, he decided that he needed to build his own solution. That led him to build Tilled and create what they call PayFac-as-a-Service 💳
He first started working in the payments industry while he was in college, co-founding a credit card processing independent sales organization, or ISO, with a few of his friends. Beginning with very traditional credit card processing customers including restaurants, salons, liquor stores, and other brick and mortar businesses, Merchant Services Done Right later expanded into processing services for e-commerce businesses, software companies, and now operates in 22+ states across the country.