Welcome to Remote Start Podcast!
Feb. 6, 2023

E41: Discover The Secrets to Starting a Thriving Business with Tiffany Asamoah

Join us on the latest episode of Remote Start as Jim Doyon sits down with Tiffany Asamoah, CEO of BOLDswim. Tiffany took a risk 5 years ago and left her secure job to chase her dream of starting a successful swimwear brand. Fast forward to today and her brand has been featured in...
See show notes at: https://www.remotestartpodcast.com/e41-discover-the-secrets-to-starting-a-thriving-business-with-tiffany-asamoah/#show-notes

Join us on the latest episode of Remote Start as Jim Doyon sits down with Tiffany Asamoah, CEO of BOLDswim. Tiffany took a risk 5 years ago and left her secure job to chase her dream of starting a successful swimwear brand. Fast forward to today and her brand has been featured in numerous top fashion and lifestyle publications and is available in major retailers. Learn about Tiffany's journey and the strategies she used to turn her passion into a thriving business. Don't miss this inspiring episode, where you'll get the tips and motivation to start your own business.

Learn more about Tiffany Asamoah at:

Website- https://boldswim.com/

LinkedIn- https://www.linkedin.com/in/tiffanyasamoah/

Learn more about the Remote Start Podcast at: https://www.remotestartpodcast.com/


Jim: Remote Start Nation. Starting a business isn't easy, it takes consistency, hard, it takes a lot of chances, and so much more to take your idea or your passion and create it into something that gives you the freedom to live your desired lifestyle. I'm Jim Doyon, your host, and I wanna welcome you to another episode of Remote Start.

On today's episode, we're going to be talking with Tiffany Asamoah, the CEO of BOLDswim. Five years ago, Tiffany took a gamble and left her corporate job in home state to move to California and build her brand. A brand that today is in three major retailers, has walked to Hampton's Fashion Week, been featured in Southern Bride, vanity Fair, glamor, eco Cult, Refinery 29, New York Mag, The Cut, and it goes on and on and on. Tiffany is going to share with us the gamble she took and the things she's done the past five years to make Bold Swim a successful brand Remote Start Nation. Without further ado, I'm extremely excited to welcome Tiffany to the show. Tiffany, how are you?

Tiffany: I'm well, Jim. How are you?

Jim: I'm fantastic. I'm so excited. We got to talk before the episode, shared my passion with fashion, and told you a little bit about my history with my brand, and I cannot wait to talk with a Remote Start Nation and tell them your story and how you've made it so, welcome.

Tiffany: Thank you so much for having me. I definitely have big shoes to fill, I want the life that you've already achieved.

Jim: I'd like to think I'm just getting started and from what I've seen from you, you're past me, all right, you're past. So well, let's get started. Tell me something about you that we wouldn't know if we just met.

Tiffany: I like to bake.

Jim: Awesome. And with baking, what is your favorite thing to bake?

Tiffany: Just sweet stuff, just pastries, cookies, I'm really good at cakes and brownies, just all kinds of things, just the time it takes, the science behind it and making it like, those TV shows like The Bakers Challenge and like the nailed it kind of things, those are fun for me.

Jim: We love those shows. Those are big shows in our family, the kids get into them, it's a lot of fun. So tell us about what you did before you started BOLDswim and what you, what was it, there's something that pushed you to start your own brand and, you know, tell us a little bit of the backstory.

Tiffany: Sure. So, most of my career has been in corporate leadership. So I worked at Fortune 50 companies, had all kinds of teams, sales teams, tech teams, financial, telecommunications, all kinds of places, insurance, all kinds of places that I've worked, so that's been the bulk of my experience. So 20 plus years, if you wanna put a age range to me, but yeah, so most of it's been corporate leadership, leading sales teams, leading different types of teams, it's really been the bulk of my experience. What pushed me was just, you know, I started the brand about six years ago and just wanted a different lifestyle, just wanted something else, I think I've always been an entrepreneur by heart and nature, I asked some of my friends and they're like, oh no, you've always kind of been that entrepreneurial spirit. I've sold just about anything you can imagine. I've been on the quote unquote pyramid schemes, you know, selling Herbalife and, you know, whatever else was a new thing of the day, I tried all of it, right? Until I really found my niche and I love vacation, and that's where the idea for BOLDswim came.

Jim: Really. So go further into that, I'm curious what with the vacation part.

Tiffany: Yeah, so I wanna be like you, Jim. I wanna travel every year and then we get back almost home and we're like, no, let's just keep going. So just love traveling, my husband's West African, so from Ghana, so we just love seeing the world together, love vacationing, I love the water. So we were on vacation, actually, we're in the middle of buying a house, decided to go on vacation to relieve stress, it's crazy, but we were on vacation Key Biscayne, and I was just like in the search for the trip, trying to make everything perfect and get the right outfit, you know, get the right outfit and all these things. And I searched probably, you know, a good 20, 30 swimwear companies online and couldn't find anything that you know, fit or had the nice aesthetic that I'm, that I would like as a mature woman. So I'm with my family, my son was around, I don't know, eight, nine at that point, so trying to find all these swimsuits, didn't find a body type that looked like me, didn't see the ethnicities, any other black, brown women, displayed. So it really hit home where, why outside of large, there's no other sizes, women don't come in same sizes normally were either small, on top, large and bottom, or vice versa. So finding something that wasn't like a cheap throwaway, 18 year old swimsuit, you know, was important. So I decided to design my own. Another thing that came out of that trip was also, just sunscreen, you would think that the most basic application that, you know, most of the world wears, that should be pretty simple, right? But on brown skin or tan skin, it becomes white purple, all kinds of different colors. So I was thinking I was having the best vacation, best family vacation about to buy a house and Kiva gain living it up, and I look at my, you know, I'm going to take a picture, I didn't feel comfortable in my swimsuit, you could tell in my body language, you could tell things weren't fitting properly, which ruins my mood, right? Ruins the rest of everybody's mood, and then my face is purple because of the sunscreen, it's like this was supposed to be the best trip ever, and here I am, covered up looking crazy, looking crazy, so, of course I'm irritated for the rest of the trip. My husband's irritated cuz I'm getting on his nerves. Kids like, I'm gonna go wherever away from you two. So, I said when we get home, I think I know what I wanna do.

Jim: That's incredible. So did you, right away, when you got home, was it kind of designed first? Was it, you know, laying out what you thought the brand would look like? Like walk me through that.

Tiffany: It was kind of like all of once, right? The idea is once you have an idea, just starts flooding in. I'm like, okay, I can sell anything, then I had to think about how do I actually make a swimsuit? So it didn't even start with the design, it started with most, there's a few silhouettes in swimwear that are consistently like timeless, so it just started with the triangle bikini, and I knew where to get fabric, went to Joans, pulled out some clearance fabric that I could find, took it to, luckily enough this lady who lived in the neighborhood who had her own brand, who was a tailor, and I just took it to her and just started asking questions, do you produce? And she kind of walked me through the steps of production, was very kind and spent a lot of time. So I really appreciate her giving me the opportunity to just ask a whole bunch of questions, dumb questions, didn't know what I needed, she produced some first samples, so it just kind of started with that. And then, you know, tried to design something out of the first samples, used ladies in my neighborhood to be models for me. So a lot of people took a chance on crazy ideas, and then once I really started getting the design, people were interested in it and I was like, oh, I can really do this. And then so I started googling, where I manufactured today doing the sample process, so I felt more confident asking the questions. And of course they still taught me everything because I started with the basic suit, but I know that the problems exist for women in swimwear, so I wanted to kind of like do all of that at once. And they kept telling me, no, it's a template, it's a template, I'm like, yeah, but the template is broken . And so it, it became, it grew, it grew basically like all the problems became more design focused became, and then I started learning about the fashion industry. So had the opportunity to go to New York, do the textile, showcasing the, finding all the fabrics, and just fell in at this. Sustainability wasn't even a conversation, wasn't a marketing tactic or people weren't green washing then. It was just a lot of cool technology that it just made sense. I'm a business person first, I'm a salesperson first. It just made sense that why would I go into an industry that already has these issues? Why would I continue to perpetuate them? So why not I take some of this new tech? What does recycled fabric look like? How does that feel on the skin? What are the benefits of using this fabric? What are the benefits of open sourcing in transparency in manufacturing? So it became bigger than just the design, bigger than just a swimsuit, it became about the whole supply chain, which we know now is part of the conversation, and the infrastructure, getting sustainability, what does it look like? Is there any accountability in the, in the industry? So many things.

Jim: That's incredible that you're on the front end of that too, like now it's a big topic, but five years ago, I know, cause I was there, like it wasn't a big topic of conversation.

Tiffany: Yeah, it did, it's really wild.

Jim: Did you, at that time that you're going to New York and you're starting to develop these, like actually relationships with manufacturers and getting things produced at a bigger scale, were you still working full-time or at this point, had you jumped into the brand and said, I'm, I'm going forward with it?

Tiffany: Oh, I was still working full-time. I worked full-time until the moment I left Texas for California.

Jim: And let's talk about that. So that's a huge moment in your life, let alone just your business. So you decide like, Hey, I've got something her, I'm ready to pursue this, you stopped your career and you said, I'm jumping in, and not only jumping in, I'm leaving Texas and moving to a new state with my family to pursue this. Let's talk about that.

Tiffany: Okay, so let's talk about it. So I told you when I had the idea for Bull Women, I was on vacation closing on a house. So then a month later, I was in New York at a textile conference, got all this great information, having a good time, first time in New York, love Manhattan, all this stuff, right? Sit down, my husband's like, okay, so you went to this big thing, you had a great day, are you still feeling it? Are you still wanna do this? So is it New York or LA? And I was like, New York is a lot, coming from Texas and it's quiet to New York is like culture, right? Yeah. And I've been overseas and traveled, but it was just a lot. So, and LA I don't wanna be cold, all these things. So we moved to Los Angeles from there, that meant my husband had to quit his job, fly to California to start interviewing. Meanwhile, we're putting the house up for sale, we got the kid at home trying to, you know, he's getting angry ‘cause he, now he knows we're leaving Texas and all his friends, the house had a flood, we had to redo our floor, get our floors done, at the end of the week, we were ready to go, relocation was coming, had to get the dog packed up, all this stuff, I told my boss, I was like, I can't, there's so much going on, there's the move happening, my kid needs more support from me to be at home, our house needs renovations again now that it's going on the market and there's a flood, it was, it was a rough time it was a rough time. So that all transpired, like a month when we get to California, the company that my husband worked for at the time that relocated us, our stuffed didn't arrive, so we literally carried what we could on the plane, had to get our German Shepherd out of this huge crate, didn't know where we were, we were just dropped off at LAX in the corner somewhere, then had to go to the cargo center to pick him. So it was a horrible day. The apartment hadn't received our deposit, we had rented a site on scene, we left a huge house that we just bought, went to this small apartment, it was a crazy day, we slept on the floor for about a week, I walked my son what I thought was a mile, which looking at it now, it's like 3, 4, 5 miles, and I'm like, oh, I'll walk, it's a mile back and forth to pick him up from school. I had one car, the car didn't come on time, it was a nightmare.

Jim: What a story. And you know, a lot of times, people see where you're at now and they don't know. Like there's a lot that you went through, there was a lot of things you put your family through, a lot of things as an entrepreneur that we do, that people just they, oh, you made it this far, like, help me out like, no, you have no idea what I went through to get here or what I gave up. Let's talk about a couple things here of what has helped you to get to where you're at. And I wanna start with, you know, we had talked a bit, a little bit about consistency and how has staying consistent played a big role in your growth?


Tiffany: It was huge because even though I had sold things, know how to approach, people know kind of, you know, to set up a value prop and pitch and all of this, it was still, I didn't know the fashion industry. And now I moved to the fashion capital. I don't have any friends here. I don't know any networks, I don't know the city. So literally I had to start day one of hitting the pavement of Santa Monica and literally like the last three styles that I had made while I was in Texas, I brought with me, had my seven little hangers, and it was just going up and down Venice and Santa Monica and asking every fitness person. Because at the time I started at Leisure and Swim swimwear, and so I went down every yoga studio that I could find in Santa Monica and Venice and was like, Hey, new brand in town would love to get purchase order, it sounds crazy now. I was like, I really did that. But yeah, I just went to every store, every shop and was like, Hey, will you take a chance? Can I set up a pop-up shop? What can I do in this space? Connected and, you know, learn the demographic and rebrand, was already branded in Texas and then coming here to rebrand and kind of change the aesthetic, learn kind of what the customer lifestyle looks like here, and yeah, it was, you have to be consistent.

Jim: Do you remember your first big breakthrough?

Tiffany: My first big breakthrough, this sounds so long ago, just finding other designers and independent designers to just be in fellowship with went to a few women's meetings, which actually I met one of my friends, my good friends now, who actually was starting her brand at the time, shout out to Diana Madison Sabell, but yeah, so, just that community, just finding friends, like share, be like, this is hard fashion is really hard, it's very cash intensive, can be finicky at times. Yeah, just, just getting it right and then being consistent when it doesn't look like things are paying off, and then I got the start of 2020 and then all the Black Lives Matters movement really, home and it just, it just catapulted, I think, black-owned businesses. So I was at the right space at the right time, I got a large billboard all over the city, um, of Los Angeles, a company by the name of Dave wanted to buy gift cards and buy a billboard. I thought it was a spam email at first ‘cause it was just really blank and bare. And I sure, let me see what this is about, and it was legitimate and I was like, oh, I'm so grateful, you give one, you know, one large billboard and you know, they let me design it and all of that. So I made it look like every billboard with the luxury brands down Sunset Boulevard, and they're like, oh no, it's gonna be 34 billboards, so they sent me this. This crazy list of all where they were located at and before I got the list and had to like decode the longitude, latitude coordinates friends that I had worked with, like, you know, models that I had asked on Instagram, can you be in my first campaign with these styles that I have? And they saw themselves on the billboard and they were texting me, they're like, look at the, I was like, really? So we drove around and it was the most le, we're already here and it's already happening.

Jim: That's such a cool feeling. So how long was it after you had moved to LA that this happened?

Tiffany:That was two years.

Jim: Two years, and so you obviously put in a ton of hard work, made a ton of connections up until that point you were, so let's go back to, you know, the staying consistent and you know you're going, let's just say door to door to these swimsuit, you know, or athletic places, and anybody that might carry a swimsuit. How long did it take before you finally got somebody that said, Hey, I'll give you a chance.

Tiffany: Probably another year and then from there, the more I learned, the more I reevaluated my strategy. I felt once I, you know, I eventually, I had to invest in products. So my first style outside, the ones that I carried with me from Texas was one style and three different colorways, because you know, if you get somebody who likes it, then you now you can have more to sell, right? And I didn't have inventory, didn't know how, like this is a huge investment to make one style and three different colorways, right? And try to sell it. So I decided to kind of change my strategy, so went to pop-up locations, kind of just get some grassroot marketing, and then just started getting better at digital marketing, social media, and then just digital footprint. So after the billboards in 2020, I also got three inclusions of Vanity Fair and glamor. So that was kind of like the next step of just trying to find the publications, what magazine should I be in? What makes sense, and that was kind of like the next big step, and then once I got the cloud of those big publications, everything else kind of started to fall in place. But it still required me to be consistent, emailing, bringing awareness to the brand, bringing awareness to myself, engaging in speaking engagements, going to different trade shows and conference shows, like being very strategic about those placements, to continue to leverage the success of having a billboard, as a new brand, being publicized in Vanity Fair and three different issues, the Glamor inclusion, so it was just a big consistent le push, and then I got Hamptons monthly, and that was a few years before actually walking in this past summer show, so it was just a continuation of just being consistent.

Jim: Is there one thing that you've done, that you can recommend to the Remote Start Nation. That's, you know, you can be consistent, you can put in hard work, but is there one thing that you, that really sticks out that you do in your, you know, might be your daily routine or just might be in your sales process that you feel has been a good, you know, something good that's gotten you to the point you have that you can recommend?

Tiffany: Yeah, I would say all of those things you just mentioned, but you need to have, community, even if you, you know, friends will not necessarily be on the same entrepreneur journey with you, but you need to find somebody, space that kind of understands it can help you, you can bounce ideas off of, you need to be, I believe, involved in your environment. I don't think that if I were just sitting home doing, you know, my brand when I moved here, that it would be exist, successful as it is now. You have to be immersed in the, in the fashion industry, you have to be immersed in whatever business that you're doing so you can understand it and the ideas, so it won't feel like work. It will feel like you're just enhancing your tool box.

Jim: I love that and I can relate to that. I remember when with our clothing brand, I think it was like 2010, 2011, like we were going and we were moving forward, but our first event that we went out and we submersed ourselves in the community, we had a booth we set up and we listened to all the feedback from everybody that was in that community, that's when we went from, I mean, we jumped so many levels and it was like, okay, we have something here. Where's the next event? He said, what's next weekend? Let's do this again and rinse and repeat and again and again. And I felt that's what helped us to grow us to a big brand was that getting in front of the community and then, we didn't stop there, we worked with anybody in that community that was an influencer or you know, a maybe a partner, maybe it was a different business that we could…

Tiffany: Partnerships, collaborations.

Jim: Yeah, it's huge.

Tiffany: Affiliates.

Jim: I feel, and tell me if you agree with this, but you know, with social media, it's gotten so easy just to sit behind a computer and there's, there's obviously a lot of community. That's digital that you can get in front of and be a part of, but I always, for me, I felt like when you're in front of somebody and they see your product and they, you see how they talk about your product, they feel it, they, you get that understanding that you can't get unless you're in front of them. Do you agree with that?

Tiffany: I agree 100%. I think I was kind of blessed, you know, starting a business right before, so shortly before Covid happened, that with swimwear we're taught we, you know, old school to go on the department score, pick it up with the rack, try it on, buying a swimsuit online is, you know, buying one in person is hard enough, let alone buying it online, and you know, the store won't exists online, but I think people were already moved into that digital world where it's like, oh yeah, it's whatever, I'll buy it, people return it, but yeah, the first kind of market shows and trade shows that I did, it was like, okay, people get it with swimwear, I will tell you, people are very, women in particular are very scared when they see, oh, it's swimwear. They'll either stand so far away from the booth and I'm like, let's talk about it, let's break, come on. So I had to like realize like there are pain points still, not obviously the ones that I had that made me start the brand, but people are like almost deathly afraid of swimwear. I did a market in December and I was like, no, they're like, wow. I don't, we don't, and the feedback that I always get is that the fabric they can tell the fabric at a distant is more high quality, and so they don't wanna, I'm like, no, it's meant to be touched, you can still touch it. It's still durable, like, let's have a conversation. Well, I don't, I wanna lose weight and I wanna cut, I got you. So we have a two piece versus a one piece, we have more non-traditional styling, swimwear versus traditional style swimwear or you know, my brand is inclusive, it's not meant for you to lose weight to feel good about yourself, right? So, yeah, a hundred percent, you need to immerse yourself in the community, meet with your customers, get all that valuable feedback, my customers early on were so great at when they purchased, they would send me emails or tell me how they felt about it, or send me pictures of cry them crying, one was, a lady who just became a mother, and she said, I never knew the importance of having different bodies represented, until I became a mother and my body changed so much after giving birth, thank you for, you know, and I was like, wow, huge, right?

Jim: That's, yeah, it's incredible. What a good feeling.

Tiffany: Yeah, it was huge. Because most times people don't stop to say thank you, whatever. But it was, it was huge in the beginning to get those little feedbacks and stuff. Now I know ‘cause people don't return anything. So it's like, okay, well that's great. I'll see you next season.

Jim: Well, and to your point of like staying consistent and doing this hard work and going forward and just everything you put on the line, it's those moments that somebody reaches out and lets you know how your product or your business has changed their point of view, their life, whatever it might be that you just sit back and go, wow, I made the right decision.

Tiffany: Absolutely, absolutely.

Jim: So let's talk a little bit about paying it forward and you know, now that you're at this point and you've been published in so much and you're, you know, the business is going well, what are some thoughts on paying it forward and how has that helped you in, in your growth?

Tiffany: That's always something that I've been a passionate about, even though I don't always put my oxygen mask on first, I've always been, a person to help others just because of my background and leadership, I've always led teams, I've always been there to help and kind of guide and mentor, so it was just natural for me, as I meet people, I'm like, oh, I love what you're doing, I'm gonna collect you, I love what you, okay, you two need to meet, and I've always done that. I've started a podcast, almost two years ago, it's crazy how time's going, but start a pack podcast of all the women and all the entrepreneurs that I had met over the course of my time, starting the brand and then just featured them. And all the hard work that they're doing of building their businesses, a lot of them, retail in the fashion. So just highlighting them, connecting them to one another, connecting, you know, giving them channels and partners and becoming affiliates. I remember one of my brand videos showing the why behind the video, I think it's on the website now, a jewelry designer I met at one of the pop-ups, she was original, Angelino, born in south or southeast Los Angeles, had two little girls named her business after them, and she was on set with me to help be my stylist ‘cause I was like, well, she needs a, you know, beyond just selling jewelry, how can I incorporate her into the brand and also give her visibility and we can grow, so I always find like partnerships to do that for, and she had, was putting herself through college, young mother, doing all these great things. And when I told her the why and how I left my corporate job, sold my house, uprooted my child, my husband, you know, quit the job he was at, to take on this, you know, journey and me doing this, this business, and she just started bawling and it was so impactful. And I'm thinking about it now and I'm gonna start crying, but the way you inspire others just by doing something crazy is so huge, and I never want to leave that, lose that because you could be an influence or a lifesaver for someone else.

Tiffany: That's so true, thank you for sharing that too, it's such an incredible feeling and to see where to be able to touch somebody and to help them in a way that, to give back and do that is, it's, I mean, really it leaves you speechless, like it's such an incredible feeling and I wish more people in this world did, you know, did that and felt that, and I wish more people reached out to thank people when they do, because it does, I mean, I can tell you, it through this podcast like I'm, you know, around 40 episodes. And it's like for the longest time you, you're like, man, is this, there's so much work that goes behind this, is it making a difference? And I remember my first email I received that from someone saying, Hey, I thank you so much. Like, I read this and, or I listened to this and it changed at my whole outlook and, you know, my whole trajectory's changed, or, you know, recently I just made a post and someone's like, I've been, you've been an influence on what I've done in my life from your first company, and I have a son and I want to raise my son like, you've raised your kids, I'm like, oh, this is like, I really like, I made that difference in somebody, like, that's, it's so rewarding. So again, I appreciate you sharing that story and I know it's, it was, brought tears.

Tiffany: It's hard, it's, yeah, because you never know, like you are feeling like, oh my God, I'm not doing this, not gonna pay off. You know, you start your business with a lot of debt, then a lot of bad ideas, and then it kind of starts leveling out. But yeah, you never know. Like, you don't get that immediate, always gratification and you won't, right, somebody's always watching in the way that you're thinking you're just doing something small. But her being on set, being able to style and then being able to be influence, it just, it's huge.

Jim: And I'm sure she's gonna return that favor and do the same thing and pay it forward on her end.

Tiffany: Yep. A lot of people, and I love that when I meet those entrepreneurs that they're doing those things. I'm like, this is so great, this is what the community of business owners should be about. And I felt like, you know, unfortunately 2020 had a lot of things happen in it, but it brought, I feel like for the most part, a lot of business owners together, especially women owners.

Jim: Yeah, it did. There's a lot of movements and I feel like, I mean, even just the ability to I talked about being in person and I mean that with a physical brand, but as far as just connecting and even like you and I today, being able to do this through Zoom, like, you know, I hardly was on Zoom before and, you know, with everything that happened, it's like, it's so nice to be able to get in front, you know, friends and family and business, you know, people that you network with, and it's really cool.

Tiffany: Yeah, it's amazing. It's, I've never been a Zoom person either. I can't sit still, I'm like just always going. But yeah, there's different uses, but after my 30 minute hour, I'm like, okay, I'm done, I need to go outside, I need to get into nature. I need to like rebalance or recenter myself or go bake something.

Jim: Go bake, there you go. Let's, so what's next for BOLDswim?

Tiffany: Ooh, lots of things. So, I was actually hoping to have this conversation in the note, the new showroom, however, the internet vendor has not come out to set it up, so this is day two, but it'll happen, but we just signed their first lease for our showroom. So we are ready to get all of the business stuff out of storage and, you know, makeshift kind of operations into a full size legitimate LA showroom. So, we are in the process of moving in and the new collection will be previewed, we have our first event in middle of February, so, 10 days from now, we have our first skincare line event, March, we're doing fashion week and having samples of the new collection. So just lots of activities, lots of fashion moving into the space, just welcoming people in showing them that we have now our first LA footprint. Yeah, we're excited about it. We're excited.

Jim: I love it. Congrats on that. That's a huge move.

Tiffany: Thank you. It's scary, it's scary, but it's like, I've been drawing this for like six years, like why am I so scared of this now?

Jim: It's that next step. It's always hard, it's always uncomfortable, and then once you're there, you're like, all right, this was the right move.

Tiffany: Yeah. No, it's really rewarding. So even like my little crazy ideas to keep the marketing going and keep events and, okay, I can invite people in, people are signing up for it and it just, it still shocks me because I'm still so humble about just the journey and then just remembering to stay grounded because, you know, I feel great about the progress, and I remember when I was walking down Venice in Santa Monica till now, I've definitely appreciate it, but I think those journeys were necessary to have appreciation for where I am now and what the next step is going to be.

Jim: Well, congratulations on your incredible journey and thank you. I'm so thankful that you could take some time out to hang out with us on the Remote Start Nation. And yeah, I can't thank you enough, where let's talk about, you know, first of all, physical location, but then let's also talk, you know, website. Where can the Remote Start Nation find you?

Tiffany: So we are located in Los Angeles at seven 14 North La Brea Avenue, our name's in La Marquis, so you'll see it, when you pass by the building. So we have a showroom there, there will be events at our link in our bio on Instagram, you can find us digitally @boldswim.com or Bold_swim on Instagram, and we have Twitter, or excuse me, Pinterest the same, we are no longer on Twitter, okay, but we still have our Pinterest and our website in Instagram.

Jim: Awesome, so Tiffany, one last question. I always ask this and that, you know, it can either be something we've already discussed or something that maybe we haven't touched on yet, but what's the biggest takeaway that you can leave with the Remote Start Nation today?

Tiffany: I would say remember to pay it forward because the opportunities that you were afforded or the ones that you made for yourself regardless of ethnicity, age, gender, all of those things, socioeconomic, you can do it. But you need to one, be consistent in yourself and be convicted to, you know, see the hard things through, but just pay it forward once you get, even if it's just like a little next step up, help the person behind you ‘cause everybody has a dream, and the work that you do here, Jim, is more than a podcast, it's like given the light and validation to what a lot of the founders are doing, and it's just inspirational to be like, I can be, like Sarah Blakely, I can be like all the other founders that you put on here and you know, maybe they're not big names yet that are gracing, the covers of four magazines and all this ink and all these things, but we're doing and we're moving the needle, a lot of big partnerships have been, more inclined to work with different brands because we know that we have the community because we've built it slow, but it's a sustainable found.

Jim: That's incredible, I love that, Remote Start Nation, I hope you listened and take note and, you know, go back and listen again, Tiffany, your value and advice that you gave us today was awesome. So thank you again for your time. I really, really appreciate it.

Tiffany: I appreciate you as Jim, and you have the first cry on camera from me, so.

Jim: You know, that part of me is like, that's awesome, but the other part of me is like, man, I don't know if that's a good thing.

Tiffany: Yeah, you got me to tell that truly moving story. So yeah, it's like one that's near and dear to my heart when I think about it, I'm like, wow, yeah.

Jim: I love that, and a piece of my heart, I definitely felt that when you went through, I was like, wow, that is so touching. So thank you for sharing that. I really, really do appreciate that. It's been fun. I thank you.

Tiffany: Yeah, thank you too, Jim.

Jim: Absolutely.

Tiffany: Talk soon.

Jim: Yes, yes, we will. Remote Start Nation, I hope you learned as much as I did today and could put some of what Tiffany shared with us to work for you. I want to thank all of you for joining us today on this journey. And remember, leave a comment, subscribe, but the most important thing, share this episode with your community and someone that you think could learn from what you heard here today. Until next time, go start something, start today and go build a lifestyle you desire by taking action.

Jim DoyonProfile Photo

Jim Doyon


My name is Jim Doyon. I'm a father to three awesome kids, husband to an incredible wife and the oldest sibling to a large split family.I'm currently on a mission and I can't wait to share with you. We sold our house back in 2020, and we've been traveling this beautiful country in a 42-foot Travel trailer ever since. We visited 34 states, and are about to embark on our second loop around the country, stopping at some of our favorite spots again, but also getting to see new areas that the US has to offer.We are trying to experience this life to its fullest spending quality time together. I'm running a business and building brands along the road. We've been fortunate enough on this journey to meet new friends, catch up with old friends and family on many of our stops. We love exploring each City from downtown's to the natural resources it has to offer. I'm passionate about mountain biking and it's not only in my way to get out and explore but to exercise, clear my head, think, and strategize.

Tiffany AsamoahProfile Photo

Tiffany Asamoah


BOLD Swim is an inclusive brand of sustainable swimwear. Designed for comfort, versatility and durability. BOLD Swim empowers those to live their lifestyle in and out of the water with a carefully curated swim lounge and intimate collection.
Tiffany Asamoah (she/her) knows what it’s like to solve problems, scale projects and build meaningful relationships. She has led in many Fortune 50 Organizations as a Sales and Technical leader. As an experienced leader Tiffany found her passion in creating unique solutions for underserved groups. As an African American women she knows how important it is to have representation. Leveraging her career and Masters in Project Management, she set out to grow herself creatively.
That’s how BOLD Swim came about. The Vanity Fair & Glamour featured BOLD Swim was established to change the conversation around inclusivity, diversity, sustainability, and self-love. After a disappointing swimwear purchase in 2016 left her feeling exposed, self-conscious, and compelled to spend her entire vacation covered up, she set out to create a durable, flattering option to suit every unique body comfortably and confidently. Built on a dual foundation of dignity for all and eco-conscious craftsmanship. The move to sustainability was an easy one. As a new designer I was afforded the opportunity to learn the technology in 2017 that was being made available for transparency in sourcing and production. It has been the founding principle of the brand today.
The forward-thinking brand thrives by capitalizing on the latest in sustainable technology. Leveraging partnerships with like-minded affiliates and blogs such as EcoCult, The Good Trade, and more, BOLD Swim strives to bring eco-conscious, inclusive swimwear to empower those to live their lives BOLDY.
Each piece is sustainably sourced and ethically produced to fit the ethos of a consciously curated closet by a female-led company dedicated to giving back. BOLD Swim supports initiatives that include the empowerment of girls and women, rights for equality and the advancement of sustainable technology, and organizations working to establish social impact and eco-tourism measures.